The period industry is thriving. Menstrual products range from pads, cups, tampons, panty liners, rash creams, warm/cold compress, cramp medicines/relief patches, hormone medicines/injections, period drinks/eatables and so on. As per a 2017 Euromonitor report, the Indian ‘feminine’ hygiene product market is expected to be $552 million in 2020. At the same time, more than 70%
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